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The Business2000 heritage. Real company strategies, the trade-offs behind them, and the pattern you can take for your own thing.
Buy a property today at Dublin 4 prices and you are paying for a story, not a building. The ESRI's own figures show Irish residential property is running 17% above fair value, and energy costs are rising at a rate that...
Planning permission refused. Investment paused. Operator looks elsewhere. That is the Irish infrastructure loop, and it is costing us more than most people want to admit. The rejected proposal from Ultan McEvaddy's...
The oldest rule in infrastructure business is this: own the pipe, own the margin. Eir is proving it again, posting 6% revenue growth in Q2 at a moment when most European incumbents are reporting flat lines or worse....
Ireland's research spin-out sector created over 2,500 jobs in a single recent reporting period. That is roughly the population of Carrick-on-Shannon, employed in companies that did not exist a decade ago, built on...
Building a factory when consumers are nervous takes a particular kind of nerve. Or a very clear read on where demand is actually going. Keogh's Crisps, a family business from Oldtown in north County Dublin, is midway...
A company that has genuinely fixed its problems does not need to tell you it has fixed its problems. The balance sheet, the contract wins, and the board composition do that work instead. Icon Pharmaceuticals is...
Perks that live on a lanyard are dead. The companies winning customer loyalty in 2025 are the ones that show up in your actual life, not your office kitchen. Revolut understood this before most banks had finished...
Ireland's research institutes are quietly building the foundation that the next generation of Irish companies will either stand on or ignore. Tyndall National Institute in Cork recorded its best ever spinout year in...
Boring wins. Not always, not forever, but in 2024 it won convincingly, and Glanbia's results are the proof. While the tech sector spent the year justifying billion-euro AI investments to increasingly sceptical boards,...
A bank that profits well and worries anyway is a bank that has grown up. AIB posting €1.8 billion in pre-tax profit while simultaneously building a €91 million cushion against loans that are still performing is not a...
Ireland has roughly 450 medtech companies employing over 45,000 people, making it the second-largest exporter of medical devices in Europe. It also has a sector that can announce a major expansion and a round of...
Most founders spend their first decade dreaming about the unicorn valuation. Tines got there and immediately announced 500 new hires. That tells you everything about the difference between a founder building a company...
You did everything right. You saved your deposit, picked your new build, filled in the Revenue forms, and collected your Help to Buy grant. Then, two years later, a letter arrived telling you to hand it back. This is...
The pitch is the last thing anyone thinks about and the first thing that decides the game. SIS Pitches, headquartered in Limerick, figured that out early and built a company around it. When FIFA awarded SIS the contract...
The generation that was supposed to leave is staying put and building things. That is not sentiment. That is a structural shift with money, tools, and talent behind it. For twenty years, the default narrative about...
Irish hardware exports tend to get overshadowed by software. The SaaS story is easier to tell, cheaper to scale, and easier to fund. But SIS Pitches, based in Limerick, rolled their product out under the boots of the...
You can create 200 jobs and replace hundreds of others in the same building on the same day. DPD's €10 million expansion at its Dublin depot is proof that these two things are no longer contradictory. They are the new...
In 2002, Amway ran a research process to pick a charity. Not a cheque. A research process. It assessed 55 candidate NGOs before settling on one. The company that came out the other side had a children's cause it could...
Amway Europe had been supporting UNICEF since around 2001. By the time Business2000 wrote up the partnership in its 10th Edition (2006), the European contribution had passed two million euro, with a stated annual target...
Walk into any department store and you will find the prestige beauty counters lined up: the global names, the lighting, the staff in black. One of the world's largest-selling premium skincare brands will not be among...
A new chocolate bar walks onto a shelf already crowded with chocolate bars. Most of them fail. Not because they taste bad, but because nobody was waiting for them. The original business2000 case studies on Cadbury were...
There is a concentrate plant in Ballina, County Mayo that helps supply Coca-Cola to a large chunk of the planet. It employs more than 400 people in a town in the west of Ireland, and in January 2023 it became the first...
In December 1985 a phone call was made on a mobile network that almost nobody in Ireland could use. The phones cost a fortune, weighed like a brick, and worked on an analogue system with the prefix 088. Fifteen years...
In May 1995 Guinness Ireland Group signed a deal that most companies get badly wrong. It became the first-ever sponsor of the All-Ireland Senior Hurling Championship, reportedly paying three million pounds over three...
A new state, barely a year old, decides its police will carry no guns. Not because the country was calm. It was not. Because the first Commissioner, Michael Staines, believed the force would last longer on consent than...
A fire breaks out in one shop on a street of forty. The owner loses everything. The other thirty-nine lose nothing. Insurance is the business built on a simple observation about that street. Nobody knows whose shop will...
By the end of the 1990s, Ribena had a problem most brands would envy. Everyone already knew it. A blackcurrant drink first developed in Bristol in 1938, it had been in Irish and British kitchen presses for generations....