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The Business2000 heritage. Real company strategies, the trade-offs behind them, and the pattern you can take for your own thing.
In 2002, Amway ran a research process to pick a charity. Not a cheque. A research process. It assessed 55 candidate NGOs before settling on one. The company that came out the other side had a children's cause it could...
Amway Europe had been supporting UNICEF since around 2001. By the time Business2000 wrote up the partnership in its 10th Edition (2006), the European contribution had passed two million euro, with a stated annual target...
Walk into any department store and you will find the prestige beauty counters lined up: the global names, the lighting, the staff in black. One of the world's largest-selling premium skincare brands will not be among...
A new chocolate bar walks onto a shelf already crowded with chocolate bars. Most of them fail. Not because they taste bad, but because nobody was waiting for them. The original business2000 case studies on Cadbury were...
There is a concentrate plant in Ballina, County Mayo that helps supply Coca-Cola to a large chunk of the planet. It employs more than 400 people in a town in the west of Ireland, and in January 2023 it became the first...
In December 1985 a phone call was made on a mobile network that almost nobody in Ireland could use. The phones cost a fortune, weighed like a brick, and worked on an analogue system with the prefix 088. Fifteen years...
In May 1995 Guinness Ireland Group signed a deal that most companies get badly wrong. It became the first-ever sponsor of the All-Ireland Senior Hurling Championship, reportedly paying three million pounds over three...
A new state, barely a year old, decides its police will carry no guns. Not because the country was calm. It was not. Because the first Commissioner, Michael Staines, believed the force would last longer on consent than...
A fire breaks out in one shop on a street of forty. The owner loses everything. The other thirty-nine lose nothing. Insurance is the business built on a simple observation about that street. Nobody knows whose shop will...
By the end of the 1990s, Ribena had a problem most brands would envy. Everyone already knew it. A blackcurrant drink first developed in Bristol in 1938, it had been in Irish and British kitchen presses for generations....