About
Practical, no-hype guidance on starting, running, and growing a business in Ireland. Founder strategy, growth, funding, the economy, and the company case studies worth learning from.
We write for the operator, not the conference stage. The person trying to start, run, or grow something in Ireland who wants the real mechanics. The strategy, the number, the case study, the way a sharp operator would explain it over coffee. We are bullish on Irish enterprise and honest about what is hard. Both at once.
We are for the founder who does the boring thing well, ships it, and lets the results argue. We are against growth-hacking theatre and the victory-lap post. Every piece gives the framework away.
What We Cover
Startups & Founders
Runway, first customers, and the maths of survival. What actually kills young Irish companies and what keeps them alive.
Growth & Marketing
Demand over discounting. Assets over tools. How to become the go-to name in your corner of the market.
Funding & Finance
Grants, equity, and cashflow, and the true cost of each. Raising a round is not the win. Staying solvent is.
Economy & Policy
The macro picture, landed on the small firm. Tax, trade, and the Irish economy explained for people who run things, not analysts.
Leadership & People
Systems over slogans. Hiring, culture, and the first ten people. Deadpan about management fashion.
Case Studies
The Business2000 heritage. Real company strategies, the trade-offs behind them, and the pattern you can take for your own thing.
Get in Touch
Questions, tips, or feedback? Drop us a line.